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Three new projects launch in November. |
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Semi-Legible News
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Written by Jack Hughes
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Monday, 26 November 2007 |
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November’s been a busy month for us. We’ve launched 3 new projects for our clients so far. With another couple of project launches soon to come.
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Read more...
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Geocache Marketing campaign goes live for Capstone Management. |
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Semi-Legible News
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Written by Jack Hughes
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Sunday, 04 November 2007 |
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click to enlarge
Affinity AV is proud to announce the release of the Geocaching marketing campaign for their client Capstone Management . The campaign includes a “treasure card” that includes a scrambled secret message and an web address for the geocacher to visit. The address takes them to a micro-site owned by Capstone Management that offers an old fashioned secret message decoder scheme. The geocacher decodes the message and submits it to a form field. If correct the geocacher is presented with an award related to 2 hotels that Capstone manages in Dixon, Illinois and a form for them to fill out to claim their prize.
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Mapping the San Diego Fires with Google Maps |
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Semi-Legible Dispatches
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Written by Jack Hughes
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Friday, 26 October 2007 |
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When the extent of Southern California Fires started to take shape, it became obvious that information was going to be a crucial tool in fighting the fires and serving the communities affected. When the fires burned down the KPBS radio transmitter, the NPR affiliate had to get creative in broadcasting critical fire updates and evacuation notices. They were able to redirect their feed to a local commercial radio transmitter and they turned to the web. Instead of just streaming their audio feed over the internet they also turned to Google Maps to map what information they had.
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51% of Adult Americans have taken Virtual Tours on the Internet |
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Semi-Legible Dispatches
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Written by Jack Hughes
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Sunday, 23 September 2007 |
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I ran across this study from the Pew Internet & American Life Project . Being that we create virtual tours for our clients I thought I'd share.
As of August 2006, just over half of American adult internet users (51%) have taken virtual tours of another location online, up from 45% in a previous Pew Internet & American Life Project survey in November 2004.
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WI-FI Hotspot usage is way up, pushed by business travelers. |
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Semi-Legible Dispatches
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Written by Jack Hughes
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Thursday, 20 September 2007 |
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A new study just released by ipass.com shows that WI-FI hotspot usage for the first half of 2007 is up 109% in North America compared to the first half of 2006. Hotspot usage by business users jumped 68 percent between the first
half of 2007 and the second half of 2006, versus 44 percent in the six
months previous, and airports topped the list of venues where business
travelers connect. These findings reinforce the attractiveness of Wi-Fi
hotspots as a primary access option for workers on-the-go.
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