Every now and then I have a client ask me "What is copywriting?".
Simply put: Copywriting is the art of writing sales and marketing related materials.
This morning I ran across an email advert that is a brash, bold and very funny example.
"Luxurious almost to the point of eroticism, this shirt adorns the wearer in an invisible cloak of certain potency. "
Wow! all that in a shirt for $49.95!
Gotta get me some DespairWear .
Simply put: 