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Geocache Marketing campaign goes live for Capstone Management. |
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Sunday, 04 November 2007 |
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Affinity AV is proud to announce the release of the Geocaching marketing campaign for their client Capstone Management . The campaign includes a “treasure card” that includes a scrambled secret message and an web address for the geocacher to visit. The address takes them to a micro-site owned by Capstone Management that offers an old fashioned secret message decoder scheme. The geocacher decodes the message and submits it to a form field. If correct the geocacher is presented with an award related to 2 hotels that Capstone manages in Dixon, Illinois and a form for them to fill out to claim their prize.
“Capstone came to us with an idea of taking a geocaching event they were involved in with the local county CVB and upgrading the experience” says Jack Hughes, owner of Affinity AV “we started to think about the old secret decoder rings used in old radio promotions from the 1950’s. We extended the treasure hunt experience beyond what is expected and made it an even more fun experience.”
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“The client came to us with a short time frame” says Hughes “and a limited budget. We were able to take our original fully realized vision and scale it back to fit the client’s budget, while still turn-keying it for them. We incorporated it into their existing web technology as an offshoot of their website along with sophisticated web analytics to track the effectiveness of the campaign.”
“We loved working on this project.” Hughes continues, “The client had a great concept and we stepped in with a lot of creative ideas and the execution they were looking for. It’s really a good example of what we’re all about. The creativity, the innovation and the agility to leverage what was available to us to get the job done quickly and affordably. It’s real & virtual, analog & digital, new media & old media meshed together.”
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