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Web traffic to the official website for Blackhawk Waterways CVB website www.bwcvb.com jumped dramatically for the month of July 2007 compared to July of 2006. Total visits to the site increased 89% with Unique Visitors jumping 109%. The resulting page views for the site also grew a healthy 51%.
This surge in traffic to bwcvb.com is coming from the search engines with organic (unpaid search) traffic from Google jumping 356% with Yahoo also rising 168%.
"We wanted to get a previous year snapshot of how the new bwcvb.com was drawing traffic." says Jack Hughes, project developer and owner of Affinity AV New Media Design. Since the new site's first complete month was in July 2006 we decided to compare it to July of 2007 to see how the new website look and feature set was sitting with our audience. We're thrilled with the results, especially with how well the site is working with Google in generating traffic."
The new bwcvb.com was a complete, from scratch, rebuild with a new look, design, and functionality that serves information and promotes tourism in our 4 county region in North West Illinois. "We call this a site with amenities" says Hughes, "visitors can get the info they want and interact with the site in so many different ways. We wanted the site to act as an online Travel Magazine that does more than just list out the fun things to do in our area. We've added some compelling content that shares in the authentic treasures that can be found in small town, rural America. As a tourism resource the site is in the top of it's class with a directory of over 900 detailed attractions and destinations organized in 57 different categories and an online calendar with over 450 events listed."
Blackhawk Waterways Convention and VIsitors Bureau promotes tourism in the Northwestern Illinois counties of Carroll, Lee, Ogle & Whiteside. The Blackhawk Waterways region is known in Illinois for it's history, heritage, stunning outdoor beauty and gracious small town hospitality. All within 100 miles of Chicago.
Affinity AV New Media Design is a web development and new media design firm based out of Dixon, Illinois (100 miles west of Chicago). Affinity AV focuses on bringing advanced dynamic web development and Internet marketing strategies to small and medium sized businesses and organizations in tourism, healthcare, and not-for-profits.
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