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Capstone Geocaching Marketing Campaign |
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GPS, Pint, Web Marketing Campaign
micro website | custom software | print piece design and printing
Affinity AV is proud to announce the release of the Geocaching marketing campaign for their client Capstone Management
. The campaign includes a “treasure card” that includes a scrambled
secret message and an web address for the geocacher to visit. The
address takes them to a micro-site owned by Capstone Management that
offers an old fashioned secret message decoder scheme. The geocacher
decodes the message and submits it to a form field. If correct the
geocacher is presented with an award related to 2 hotels that Capstone
manages in Dixon, Illinois and a form for them to fill out to claim
their prize.
“Capstone came to us with an idea of taking a geocaching event they
were involved in with the local county CVB and upgrading the
experience” says Jack Hughes, owner of Affinity AV “we started to think
about the old secret decoder rings used in old radio promotions from
the 1950’s. We extended the treasure hunt experience beyond what is
expected and made it an even more fun experience.”
“The client came to us with a short time frame” says Hughes “and a
limited budget. We were able to take our original fully realized vision
and scale it back to fit the client’s budget, while still turn-keying
it for them. We incorporated it into their existing web technology as
an offshoot of their website along with sophisticated web analytics to
track the effectiveness of the campaign.”
“We loved working on this project.” Hughes continues, “The client
had a great concept and we stepped in with a lot of creative ideas and
the execution they were looking for. It’s really a good example of what
we’re all about. The creativity, the innovation and the agility to
leverage what was available to us to get the job done quickly and
affordably. It’s real & virtual, analog & digital, new media
& old media meshed together.”
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