Dynamic Website Rebuild

White Pines Inn (visit their site ) - As many of our clients do, White Pines Inn came to us and asked “what new ideas do you have for us for 2007?” We sat down and analyzed their web traffic analytics, content organization and visual marketing and came up with a multifaceted website project.

First we decided on redesigning the look of the website we had originally created for them. We wanted to go for a more nostalgic, “authentic” look to their site, focusing on a branding statement we developed “A get away like it used to be.” We also created 2 Flash banners. One banner sits on the homepage and focuses on the natural beauty of the surroundings and the historic log cabins. The other Flash banner promotes their stunning wedding facilities and services and sits on their Weddings homepage.

We also researched and reorganized their menu system using a heuristic methodology to get web visitors to the information they want as quickly as possible. The drop down menu we created uses a CSS technique that is completely Google friendly and handicapped friendly.

We also expanded the functionality of their online directory to allow for them to take their popular printed Pines Tourism Guide online and charge vendors to list in it. Vendors can sign-up, create their listing and securely pay online for a 1, 2 or 3 year subscriptions.

Finally we installed a new Email marketing campaign management program in their website to allow them to easily send out targeted email newsletters. All the subscriber management tasks that are legally required to market via email are done automatically via the program.